You have to make people associate your email signature with your brand. The first thing you need to remember when it comes to your email signature is consistency. Want to bolster your marketing efforts? A corporate email signature is a great way to do so. Simply by linking to a landing page, you can push people further down the sales funnel. Finally, an email signature can help you generate leads. You can even use your email signature as an advertising opportunity by inserting buttons, promos, and even links to your most recent product. It’s important that you use the company’s iconic logo, colors, and fonts to stay recognizable and help people associate your email signature with your brand. With that, you are cultivating brand awareness. The most obvious is that every single time someone receives an email from you, they are being exposed to your brand.
Great email signatures can offer you quite a few advantages. The average office worker sends or receives 121 emails a day, according to a recent report by the Radicati Group. How many emails do you send and receive each day? What about the sum of your entire office? That’s a pretty big number, isn’t it? Why not turn every single email into a marketing opportunity? Wondering why you even need to care about having a corporate email signature? Let’s do a little math. Well, with a corporate email signature, you can! Why should I care about my corporate email signature?
Wouldn’t it be great if you could hand out a business card with every single email?
Every time you communicate with someone via email, you get the opportunity to put your brand out there. The email has been around for a couple of decades, but it remains a major method of communication for businesses all around the world. This post is also available in: Português
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